PHOENIX (April 15, 2005) – Disney, UPS Racing, Valvoline Racing and Action Performance Companies Inc. today announced details and unveiled vehicles that center around the upcoming summer feature film, Herbie: Fully Loaded.|
In Herbie: Fully Loaded, Actress Lindsay Lohan stars as Maggie Peyton, the new owner of the No. 53 “Love Bug.” In this installment of the popular Disney film series, Herbie takes on NASCAR® as the famous Volkswagen aims for the winner’s circle in stock car racing’s most challenging series. In September 2004, several scenes for Herbie: Fully Loaded were filmed at California Speedway during pace laps of the weekend’s NASCAR Busch and NEXTEL Cup Series races. The movie will speed into theaters nationwide on June 24, 2005.
As a way to welcome Herbie into the NASCAR ranks, the No. 88 UPS Ford Taurus, driven by Dale Jarrett, and the No. 10 Valvoline Chevrolet Monte Carlo, piloted by Scott Riggs, both will feature the “Herbie 53” paint scheme during two distinct NASCAR NEXTEL Cup Series events. Jarrett and the No. 88 UPS Racing team will salute Herbie during the difficult road course race at Infineon Raceway on June 26. Meanwhile, Riggs and the No. 10 Valvoline team will introduce Herbie to the most famous superspeedway in NASCAR – Daytona International Speedway – for the 400-mile midsummer night race on July 2. The No. 10 Valvoline/Herbie: Fully Loaded Chevrolet also will appear this fall during the 500-mile NASCAR NEXTEL Cup race at Phoenix International Raceway on Nov. 13, 2005.
Action Performance Companies, the leader in licensed motorsports merchandise, will create die-cast replica versions of both the No. 88 and No. 10 Herbie: Fully Loaded themed race cars. The collectibles will be available through Action’s standard distribution channels. To reach an Action Racing Collectables distributor, call the locator line at 1-800-411-8404 or use the ARC dealer locator feature at www.action-performance.com. To join Racing Collectables Club of America, call 1-800-952-0708 or visit www.goracing.com.
“This summer, Herbie will be out to prove that a free-wheeling ‘Love Bug’ can make it in NASCAR,” said Fred Wagenhals, Action Performance’s chairman, president and CEO. “For most NASCAR fans, the idea that they can get behind the wheel and race along side their heroes is fuel for the imagination and part of the sport’s appeal. Herbie: Fully Loaded will show all the comedy and adventure that comes when one person – and one unique Volkswagen bug – steers toward a NASCAR dream. This program should be great fun for race fans and NASCAR die-cast collectors.”
About Herbie: Fully Loaded:
Start your engines! Herbie, the most beloved car star of them all, is back and Lindsay Lohan’s got him in Disney’s all new revved-up comedy adventure, Herbie: Fully Loaded. Lohan stars as Maggie Peyton, the new owner of Number 53 – the free-wheelin’ Volkswagen bug with a mind of its own – who puts the car through its paces on the road to becoming a NASCAR competitor. Herbie’s got some new tricks under his hood as he takes audiences for an action-packed spin in this high-speed comedy. With an all-star cast along for a wild ride, this comedy puts Herbie to the test – on-road, off-road, on the track and into the record books.
Headquartered in Atlanta, UPS is the world’s largest package delivery company and is a global leader in supply chain services, offering an extensive range of options for synchronizing the movement of goods, information and funds. Each day, UPS delivers 14.1 million packages and documents to more than 200 countries and territories worldwide with a pit crew of nearly 370,000 dedicated employees. Building on NASCAR’s popularity and fan loyalty, UPS provides updated information about UPS Racing, the No. 88 team performance, features and photography, and access to licensed merchandise at www.racing.ups.com.
Valvoline is the first consumer products company to own a NASCAR team. The Lexington, Kentucky-based business, a division of Ashland Inc., has been serving American motorists longer than any other motor oil company and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 120 countries. Best known for its lubricants, Valvoline also markets Eagle One appearance products, Zerex antifreeze, SynPower Performance Products and Pyroil automotive chemicals. The company also has a stake in the growing quick-lube market with its Valvoline Instant Oil Change unit. Ashland Inc. (NYSE: ASH) is a Fortune 500 transportation construction, chemical and petroleum company providing products, services and customer solutions throughout the world. To learn more about Ashland, visit www.ashland.com.
About Action Performance Companies:
Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company’s products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company’s corporate Web site at www.action-performance.com.
For more information contact:
Action Performance Companies Inc.
Vice President of Marketing
602-337-3800 - e-mail: firstname.lastname@example.org
Copyright Action Performance - http://www.action-performance.com/herbie/
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