Home

Feature Article:

VoIP Communications Set Up Demo With Circuit City's
 1-866-904-VoIP 893 Highway 138 W Suites 10 Stockbridge, GA 30281 December 9, 2004 Circuit City Store ATTN: General Manager/Mr. Will Hughes 1906 Mt Zion Road Morrow, GA 30360 Dear Mr. Will Hughes: Per request by Mrs. Sara, at the Circuit...
...Read More


Coaching: Communicating What Service You Provide

Additional Reading

Coaching is unique because it makes a special promise:
transformation. At the root of any desire for personal
development is the expectation that, every time they have an
encounter with their coach, they have some how changed from
the person they were into the person they more prefer to be.

Instead of focusing your communications, this includes all
marketing materials as well, on subject areas or benefits,
concentrate on lives -- the kind of person you help create.
This isn't merely an issue of who they can become; it
includes values, ethics, the sense of personal mission, and
what people want to accomplish within their life times. In
this way, you can reach beyond the practical considerations
within the decision making process to speak to the
individual underlying core: a person’s dreams.

Here are a few ways to make your communications more
personal, and directed towards their dreams, thus, making it
more appealing and attractive:

1. Speak and Write to Their Values

In any coaching communications, two of the most important
words you can use are "we believe." Even the most practical
personal development desiring person believes in something.
Tell prospective clients what your coaching stands for so
that they can evaluate whether they share your coaching
values, which is the same as your personal values if you are
solo.

This step helps filter that would most likely not be a match
anyway.

After all, in a country crowded with coaches, your values
can be your greatest distinction. Maybe your coaching
encourages an entrepreneurial spirit through projects or
creative approaches to familiar problems or challenges.
Some people prefer the word challenge, so I included both.
Put your coaching values front and center.

2. Connect Benefits to Ambitions

Describing what people are going to learn, such as living
their lives by their values or building a strong personal
foundation isn't enough; you want to show how coaching helps
them reach their goals. Instead of writing mere
descriptions, write stories with the prospective coachee as
the potential hero.

Tell readers how your fieldwork prepares them for real-world
experiences, how your group coaching hosts relationship
opportunities, how your teleclass sharpens them, changes
their critical-thinking, or decision-making skills.

3. Use Endorsements and Case Studies

Selecting a coach can be intimidating and overwhelming even
for the most courageous people. An endorsement, in an ad or
printed material created for sales, shows how your coaching
welcomes and works with people just like them.

Case studies is a step up from endorsements by actually
describing in some detail the transformation story -- how a
person from one kind of background acted on her ambition and
was able to move forward through your program or by working
with you.

Conclusion

These techniques also work well for service or products
communications if you also offer teleclasses, workshops, or
group coaching programs. Actually, not that I think of it,
it works in all personal development communications.

© Copyright 2004, Catherine Franz. All rights reserved.


About the Author

To learn more about how to turn your life into a fabulous
success, visit the Abundance Center for techniques, tips,
and programs to support your goal. While you are there,
check out the three e-newsletters Catherine writes monthly.
http://www.abundancecenter.com
blog: http://abundance.blogs.com

 

More Reading:


International Telephone Calling Tips

Blogging for Dollars

Is VoIP the Next Big Thing in Telecommunications

A Free Persuasive Speech Sample For You

A Winning Motto No APOLOGIES No EXCUSES No CONFESSIONS

 
Renovation vs Innovation

Communication strategy during a time of strategic planning

Five Secrets to Thinking on Your Feet

Instant Messaging A Powerful Communication Tool for Your Business

Whats Your IQ on Basic PC Phone VoIP Knowledge


International Telephone Calling Tips
International Telephone Calling Tips By Raymond Klesc Global Value Connect http://www.globalvalueconnect.com If your business requires overseas communications with suppliers or customers; or if you have a loved one living or traveling abroad; you...
...Read More

Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have...
...Read More

Is VoIP the 'Next Big Thing' in Telecommunications?
VoIP or Voice Over Internet Protocol has been simmering for the past few years. This year the market has heated up. Many large businesses have jumped on the VoIP bandwagon and have realized savings of 50-percent or more off their phone bills. VoIP...
...Read More

A Free Persuasive Speech Sample For You
Want to see a free persuasive speech example? So, you've read about finding your own persuasive speech topic, and you want to see an example of an entire persuasive speech? I'm happy to let you see one of mine for free... even though it's part of...
...Read More

A Winning Motto: No APOLOGIES, No EXCUSES, No CONFESSIONS
Presenters say the darndest things… - “I’m sorry but I have a cold today so my voice may sound a little funny.” - “I just found out about this presentation yesterday, so I didn’t have as much time to prepare as I would have liked.” - “I wanted...
...Read More